How to make money with Twitter advertising
specify a spending limit and a bid strategy
Decide on a bidding strategy and your advertising budget. Set your bid quantities in accordance with whether you wish to employ cost per click (CPC) or cost per impression (CPI) bidding. Regarding the bid ranges for various ad formats and targeting choices, LinkedIn offers advice.
Define Your Advertising Goals
Utilize the Campaign Manager dashboard to regularly check the success of your LinkedIn advertising and make necessary adjustments. Keep track of important statistics like impressions, clicks, CTRs, conversion rates, and cost per conversion. To optimize your campaign, modify your targeting, ad copy, bidding strategy, and budget in light of performance.
Choose the Right Ad Format
Twitter has a variety of ad forms, including promoted tweets, promoted accounts, and promoted trends. Choose a format that corresponds to your advertising goals and resonates with your target audience.
Create interesting Ad material
Create interesting ad material that attracts the attention of Twitter users and effectively conveys your message. Create compelling ad language, eye-catching imagery, and a clear call-to-action (CTA) that urges consumers to perform the desired action.
Establish a Budget and a Bidding Strategy
Decide on an advertising budget and a bidding strategy. Set your bid values based on whether you want to employ cost per engagement (CPE), cost per click (CPC), or cost per thousand impressions (CPM) bidding.
Monitor and Optimize Performance
Using the Twitter Ads dashboard, regularly monitor the performance of your Twitter ads. Keep track of important metrics including impressions, engagements, link clicks, conversion rates, and cost per conversion. To improve your campaign, make changes to your targeting, ad copy, bidding strategy, and budget based on performance insights.
Leverage Twitter Engagement capabilities
Use Twitter’s engagement capabilities to enhance user interactions and engagement rates. Encourage users to like, retweet, react to, or follow your promoted content to increase its reach and organic engagement.
Use Twitter Cards
Twitter cards are an effective technique for increasing traffic and conversions. Capture user information or drive people to specified landing sites using website cards or lead generating cards. Personalize your cards with eye-catching graphics and interesting text.